Sunday, August 17, 2008

designing beauty

need to do something - write something around beauty.

i've never been the beauty queen. i have a mild interest in beauty personally, but from a break the rules perspective. i think sometimes about doing an alt site, personal deviations to the rules, the bad girl guide to beauty.

for now though, i write for beauty. our philosophy is after all, to give great beauty advice. and i am currently the voice, the only one that cares to be that voice, a void to be filled in this great blue vapidly changing beauty brand.

an element and a color. who are we anyway. steel, strong, stylish. blue. organize, mobilize. your best work these days is coming through, so press on. i will. i must.

headmaster the effort. create. i've found myself overwhelmed and at overwhelm i see myself sticking my head in the sand. hold high the head. disengage from the personal and insert your eyes into the heads of today's everyday high class woman. today's woman wants to know how to be beautiful, to open the door to love and admiration. so how to invite her into our house, to discover her door opening tactics of great skin and high class color? that is the question that we ask our selves when constructing and creating the work i do.

but it automatically causes me to also rebel in the beauty boxom of branding, to brand a different brazen version of beauty, a raw, cutting, against the rules kinda woman, with wild hair and flashing eyes smokey from last nights heavy eyelining and mascara..

which i can't help but find pleasure in exemplifying.

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